While using the web 2.0 in order to generate and direct traffic, you can use two different approaches:
Direct approach:
In here, you can draw a direct link in between the CPA offers and the websites that address the issue. For example, if you are promoting a CPA offer on home improvements you can create a web page about the methods to use while renovating a house on HubPages.com and then link the two.
Indirect approach:
Here, you will have to link up the web 2.0 sites to the money site that bears the CPA offers.
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