What Is a CPA Network?

[Webmaster Forum]

If you know about CPA marketing then you should also know about CPA networks. Basically, CPA, which stands for Cost per Action or Cost per Acquisition, works through a network which acts as the mediator between advertisers of companies that want high lead generations for their websites and affiliates who do the marketing job for this purpose.

CPA networks provide advertisers with a wide range of affiliates who have signed up with them so that various companies can choose the best affiliates for this job. Unlike affiliate marketing, CPA marketing requires the marketers to receive the approval of CPA networks. Otherwise they are not registered with them. However, the approval process is not too hassling. You have to understand that the affiliate manager of this CPA network is also interested in earning money as much as you are. Therefore, as long as you own a website through which you can build leads for the products you are advertising, you should be good to go. The most intelligent thing to do is to register yourself as an affiliate marketer with as many CPA networks as you can. Many of you may have had the experience of marketing for products from Clickbank. Here, all you had to do was choose a product, build a website and get paid in commission every time you were successful in generating any sort of action from your customer.

The best part of CPA marketing is that as a marketer you don‟t need to wait till the product has sold in order to get paid. As long as you can make a potential customer submit information such as email address or telephone number with the website of the company whose product you are advertising, you should be eligible for commission. Sometimes marketers in CPA networks use par per click ads or even zip code submission options in order to generate action from individuals who visit the website. This can pay up to $60 per action. Therefore, once you have come across a popular product or a good CPA network, you should be rolling in the big bucks in no time.

The trick is to advertise for as many products as you can. Registering with a substantial CPA network can make a huge difference in your earning capacity. Many CPA marketers advertise for various genres of products such as health foods (Acai Berry), insurance plans or holiday destinations in England.

It doesn‟t matter if you are able to sell the product in CPA marketing. Companies are looking for marketers who can generate substantial traffic to their website. The logic behind this plan of advertisement is that affiliates “hook” customers in, and companies “cook” them. Since you don‟t know which product is going to earn you maximum commission, it is best to sign up for various kinds of products, test all of them for some time and then specialize in a certain genre.

[Gracai28]

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