Google‟s Pay Per Click model has now been introduced in YouTube to a huge amount of excitement among marketing types as the reach of Google‟s YouTube is enormous. YouTube has been around for awhile now and has become one of the most visited websites the world, appearing on the top ten list behind Google and Facebook. By using it effectively you can increase both your website‟s exposure and its ranking.

This means that not only can you use YouTube to upload videos, but you are also using the Google methodology to feature your website, web address, etc. Youtube has a PPC section that allows you to create your own PPC campaign. You choose your videos, write promotional text, and associate the various keywords that will trigger your promotion. Using the chosen keywords, your video promotion will appear beside all relevant search results. When a Youtube viewer clicks on your promotion (not just looks at it) and watches the video you pay a fee. No click, no fee.