There are different offline marketing methods you can choose from, and all these
provide various benefits.
Print Marketing
As the name implies, marketing by print pertains to posting advertisements via
paper. You can do this in three different ways, as follow:

• Newspapers and magazines. This is an expensive print marketing option
because you will have to pay for ad space. Depending on the popularity
and circulation coverage of the paper, you might pay higher if you're
advertising with a big company. But, the benefit is that you'll get possible
customers in an instantóthose who read the paper will know about your
business at once.

• Flyers and leaflets. This is a less expensive print marketing option
because you won't have to pay for ad space. All you'll need are paper,
printer, ink, and people who will do the posting or handing out of the flyers
and leaflets. Its benefit is that it would be up to you how many people you
reach.

• Press release. This is another print marketing method that is not as
expensive but almost as powerful as marketing via newspapers and
magazines. And while you'll be promoting your business, you'll also be
giving the press people a topic to write about. And, you won't have to pay
much with this method.

Live Commercial Marketing
Unlike all other offline marketing methods, this type of marketing makes use of
live broadcast in television and radio. Similar to newspapers and magazines, you
also pay television and radio stations for airing space, or airing time, for your
commercials. This is also an expensive option but with tremendous benefits,
considering that almost all households today have televisions and radios.
Besides, watching television and listening to the radio are activities common to
both young and old, and to men and women alike. So, your audience and
potential customers will come from various generations and from all walks of life.
Sponsoring Or Participating In Events
It could be a seminar or a workshop in your field, or even an event like a charity.
You can be the host or you can also be a guest. By showing yourself to people,
your target customers, it's easy to establish trust among them and it's easier to
convince them to go for your product or service. You'll also be given the chance
to explain to them what your business is all aboutóanswer their questions, hear
their comments personally, and see their reaction, something that is not possible
with online marketing.
Giving Away Freebies
Everybody loves freebies, and you can use this to market your site. Give out
stuffs that contain your site URL, from bumper stickers to caps and similar items.
Like giving out flyers and leaflets, the benefit with giving away freebies is that you
can decide just how many people you can reach
All these offline marketing methods are available for you to choose from. When
employed properly, they are powerful methods to promoting your site and
business.