The recent surge in popularity of the Internet has led many to believe that offline
marketing is a thing of the past. Dead wrong. Sure, it can't be denied that online
marketing can help bolster a business and catapult it to new heights, but while
more and more people are logging in to the Internet, there are still billions of
people who still haven't had the inclination or the resources to do so.
Go to a city and look around you. Billboards, flyer, newsprints and other
advertising mediums still surround us; a large portion of the populace still relies
on the Television and the radio to entertain them selves. This proves that the
influence of TV ads and radio ads still has the same effect on consumers as it
had before. Even up to this day when online marketing has hit its stride, offline
marketing, still, has advantages its online counterpart couldn't have.