1. Good content. To ensure effectiveness and impact, you want to convey important and accurate information in the most engaging manner so other people will also want to share it to their network

2. Plan ahead. Make sure you have a clear idea and vision of what you want to achieve in making the video and what you want to derive from it.

3. Avoid blatant marketing. Resist the urge to simply put up your commercial and leave it to do its magic. Keep in mind that people don’t visit YouTube to watch commercials, so you need to use a more subtle approach and soft sell by providing information in an entertaining and engaging way.

4. Ensure high quality production. Your videos reflect your company so make sure it’s of good quality.

5. Keep it short. Audiences on YouTube generally have short attention span, so make sure to keep it no less that 2 to 3 minutes. If you have larger topics, cut it into segments.