As more and more companies and brands readily include their product offers in the social media experience, a growing number of consumers have grown increasingly comfortable with the idea of social commerce.

Given the promising potential of social media, it is important to have a flexible marketing strategy in place that can grow and adjust with the ever changing trend. By taking time to develop processes from both the corporate and the individual standpoint, you will be able to sustain healthy social engagement activities over time. You can do this by building communities and relationships by listening, responding and creating value.