First, here is a quick glimpse on some revealing social media statistics:

Facebook – According to ExactTarget, the primary reason why people “LIKE” a Facebook page is to establish a sales relationship with a specific brand, through the following: to receive promotions and coupons (40%), derive instant updates on upcoming sales (30%), and to show support for certain brands or companies (30%)

Twitter -- According to Edison Research, 40% of the total time people are on Twitter are spent on learning about certain products and services or reading/getting feedback from what others have to say about them as well as share personal opinions and experiences.