Before we get into the nitty-gritty details of how blogging affects the affiliate marketing effort it is
necessary that to understand what these two terminologies entail. This is especially for the sake
of those who are still green in such matters.
Blogging is the action of using a blog otherwise known as a web log. As the latter name
suggests blogs are journal-like online forums where people post entries which are then
sequentially ordered. Many blogs are dedicated to particular topic categories though there are
some on which any topic can be discussed.
Affiliate marketing involves the online promotion of the goods and services produced by given
business. A business that owns a website needs to have people traffic who can then be
convinced to buy. The affiliate marketing effort is done by individuals on behalf of the business
and these persons are termed to be ‘affiliates’. Affiliates use a combination of techniques to
push the promotion agenda. Some of these techniques are the use of web links, search engine
optimization, and through networks. Affiliates receive compensation from the business as per
the traffic they have directed to the website.
Blogs have steadily gained much popularity and both affiliate marketers and web developers
have been quick to take advantage of this fact. Using blogs as forums for advertisement and
promotion is a trend that affiliates are now embracing in addition to the others mentioned
previously. Web developers have made things better by introducing online blog software that
facilitates more convenient access to businesses via the affiliates. Thanks to this software
‘quack’ affiliates whose intentions are to defraud and scam can now be blocked. This has
greatly enhanced the credibility of affiliate marketing.
Blogging has contributed in a large way to the success of affiliate marketing as a means of
online promotion. Through the use of keywords search engines are more capable of leading
interested people to the relevant websites. Unlike spamming which is frowned upon blogging is
not as offensive. A popular blog is visited by very many people in a short time span and by so
doing a product or service is marketed to quite a big audience. With an audience drawn from all
over the globe many businesses have experienced an upsurge in customer volume and of
course bottom-lines have drastically improved. Affiliate marketing on blogs makes use of
keywords to direct traffic. Videos and photos are some of the additional techniques that are
used to capture the attention of prospective clients.