Your efforts as an affiliate marketer should be directed towards attracting online traffic to your
website and not the vice versa. This is why the website you design for this effort should adhere
to basic guidelines that are known to be traffic-friendly.
Clarity, comprehension and consistence are the basic things that you would like your website to
be known for. The visitor must be able to immediately have a clue as to what you have on offer
as this will persuade him or her to read on.
The website you have in mind should be designed to be appealing to the target prospective
clientele. The term ‘appealing’ can be misconstrued to mean that the site should be full of visual
effects and other like additions. In business, a website that is cumbersome to those trying to
access it does not make the desired headway. It is best to have a website that will make a good
impression from the onset. Choose your colors and fonts wisely as well as the tone of language used. Ensure that you communicate with visitors in manner that will convince them to do
business with you.
Alongside the issues of relevance as have been mentioned above the website should be easy
to use. While some degree of complexity is fine depending on the products and services that
are being offered being extra complex is not advisable. What visitors appreciate most in a
website is the quality of content. This is characteristic of some of the more successful websites
we have around.
While designing a website you should have the mindset of a customer whether he or she is a
regular buyer or a prospect. The site should as much as possible make the visitor’s experience
pleasant for whatever that he or she wants to do. Pay particular attention to issues of ordering
and item display. The website should not contain what you think is best for the traffic – the
content should be informed by actual customer sentiments.
A successful website combines excellent design with superb navigation. Navigation involves the
use of links that lead to a web page where desired content is to be found. Links should therefore
be well denoted so that a visitor can know where the click will lead to. Alongside navigation it is
vital that a website is regularly updated. Access and download speeds are also critical to a
website’s popularity.