You wonít be able to sell something if you try to sell it to everybody, especial. Remember that the Internet is made up of a vast array of people, each with their own specific wants and needs. You could spend a lot of time, effort and money building up an extensive list of potential customers and then marketing to these potential customers, but all that could end up for nothing if none of them donít care for whatever it is you are offering. This is why you have to narrow down your target audience and add depth to your marketing efforts. Make sure that you know who you want to sell to and then appeal to the wants and needs of your target audience. This will allow you to make sure that the products and services you market will find their way to people who will be more likely to shell out money for them at the end of the day.