If you have an online business then you may be wondering how to advertise that business. One popular form of internet advertising is pay for click internet marketing, or also known as pay per click or PPC. Pay for click advertising is a great way for any business to reach a much targeted audience. Any business can use pay for click internet marketing to promote their business and be competitive with other businesses in your niche. With this type of advertising you will need to do keyword research and use targeted keywords.

With pay for click advertising you want to grab the attention of people that are searching the search engines. When someone searches for a particular keyword or phrase they are looking for the results that meet their requirements. You want your advertisement to grab their attention and give them the answer they are looking for. Pay per click advertising is basically placing an ad on the search engines like Google, Bing and Yahoo so that people will see that ad when they type in what they are looking for.

When a person types in the phrase they want information on, they will be given pages of results. The top results are the ones that people will look at the most, as well as the ads that also appear on the results page. These ads are referred to as 'sponsored results' and they are shown based on the keywords that the advertiser has assigned to their ad.

Before placing your ad you need to do some keyword research and find which keywords or keyword phrases people are searching for most. When you know what people are searching for then you know which keywords to use for your ads to show up when they search. Your ads are then being shown to people who are interested in your niche and the keywords you are using. This is an effective form of advertising for businesses as it reaches a much targeted audience that are already interested in what you are offering.

When a person searches for the keywords that you have assigned to your ad, they may click on the ad and will be taken to your website or landing page. Whenever someone clicks on your ad you will be charged a certain amount. The amount charged per click will be determined based on the keywords that you use. The ads will not cost anything to appear if they aren't being clicked, they will only incur a cost when a person clicks on the ad.

When you set up a pay for click internet marketing campaign you can control how much you will spend per day for your ad. You just enter a budget for the day, the keywords you want to use and the search engine will handle the rest. Your ads will be displayed until your budget for the day is reached at which time they will stop being displayed. Your ads will then begin to be displayed the next day.

The big benefit of this type of advertising is that you can control how much you spend and the ads are much targeted to a niche. Many small companies compete with large companies by using pay per click advertising. You can bid on your keyword phrase and the company that has the highest bid on a keyword will have their ad displayed highest in the results. If you are willing to pay enough for a keyword you can have a very highly displayed ad.

With pay for click internet marketing you should take your time and test different ads and different keywords. Sometimes you may find that your ads are not converting or getting many clicks and you will want to tweak them a little until you start seeing better results. It may take a few tries to get the right ad that will convert well and not cost the earth.