In a virtual marketplace, search engine plays an imperative role in bringing success to online business since most of the searches for products and services are done through search engines. Therefore, we can easily make out how important it is to get a secure position in a search engine result listing page if one has to excel in online business.

Just making an appealing and content saturated website using soothing colors never seems profitable. Your site must undergo search engine optimization (SEO) process with the help of search engine optimizers to make it compatible enough to appear in an influential position in a search engine result page (SERP).

However, SEO is not a process of eating a ripe fruit but it involves process of showing a seed, watering the germinated plant constantly, letting it flower that converts to a fruit and ultimately eating a ripe fruit. Hence for any SEO strategies to show some result, it may take time varying from 2 or 3 months to a year or more. But, the people who are impatient to go ahead with SEO process and want instant online visibility and Web traffic to their website, they can opt for services like pay per click.

Pay per click gives a guaranteed listing of your website in SERP and it is a process of advertising your website in such a way where you are charged nothing for advertising but will be charged for each click made by the visitors. You are allowed to select the keywords and bid on it. Higher the bidding rate, greater will be the chances of appearing your website at the top of sponsor listing of SERP.

Today, the concept of pay per click has become so popular that it is gaining popularity almost similar to organic listing of website. Because pay per click is a perfect way of getting filtered traffic where chances of online traffic conversion to potential buyer is maximum. There are many PPC management firms that offers cheap keyword bidding rate but never make a mistake by choosing short and common keywords, instead try to make your selection little different than your competitors but approachable to visitors.

But pay per click could not remain sacred to give impeccable service to its users. Affiliate search engine website which implements search engine’s result onto their website has adopted a faulty way of making repeated clicks in order to gain increased revenue from paid listing.

Again, in order to expel the rival from the search engine completely, strong competitors started making repeated clicks on sponsored listing just to make their advertising approach more expensive and unaffordable.

To your respite, there are number of companies like ClickRisk.com, ClickDetective.net that offer tools to detect fraud clicks and other sites like KeyWordMax.com, ClickLab offer services like return on investment tracking and website analytics.

From this month (March) onwards, Google is set to allow advertisers to blacklists IP addresses of doubtful clicks and is likely to lunch an online resource centre that educate and guide advertisers fight back and tackle the issue of click fraud.

Whatever may be the case; you can not deny the effectiveness of pay per click advertising and keep yourself away fearing the possible fraud. Unless and until you fought the battle, you can not guarantee the victory or defeat. So, go ahead with pay per click advertisement if you are in immediate need of online traffic.