Welcome to Google Analytics for Beginners! The goal of this course is to turn you into a power user armed with the ability to use website data to grow your business.
The course exclusively uses walkthrough screencasts in a live Google Analytics account, so you can follow along step-by-step.
No boring lectures. No ugly PowerPoints.
I've structured the course to first show how to use each different reports you will encounter in your account. Then, we'll dive into every individual report inside of Google Analytics.
What you will learn:
Who - your customers are including their demographics, interests and what type of devices they use.
What - they look at on your site and what they purchased (or didn't).
When - their first visit was and when they came back.
Where - they are from and what languages they speak.
How - they got to your website (social, referral, or Google search?)
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