Pay-Per-Click Fundamentals


Topics include:
  • What is pay-per-click marking?
  • Understanding the pros and cons of PPC
  • Creating AdWords and Bing accounts
  • Setting up campaigns
  • Setting daily and monthly budgets
  • Researching and selecting keywords
  • Writing ad copy
  • Understanding Quality Score
  • Leveraging display, content, and partner networks
  • Using offline desktop editors



Sales Page: http://www.lynda.com/Business-Online-Marketing-tutorials/Pay-Per-Click-Fundamentals/152380-2.html





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