Youtility: Why Smart Marketing is About Help not Hype is a New York Times and Amazon best seller
i was going to make this a vip only share, as some of the stuff in this actual new york times bestselling book, goes above the heads of the typical member here.. but then i decided, by opening a few more of your minds might actually be a positive thing
some people still do not understand the basics, so many still do NOT know what seo is... that backlinking does not work like it used to... cpa is nothing but a scam these days... i can go on
so many members here just leech, some of the sharers share old and outdated stuff, they read 3 ebooks and think they are experts... yet, they have not made a dime in the real world, yet, in their minds, they are millionaires
yes, some of you do in fact have the knowledge, you are more well spoken and learned than i am, but you will not make more money in your LIFETIME than i did last year! no brag, just fact!!
the fact is, you can make a lot of money doing stupid stuff, you can make even more money doing smart stuff... reading this book is a step in that direction!!!
The premise is simple:
What if your marketing was so helpful that people would theoretically pay you for it? Youtility – creating marketing that is truly, inherently useful, is the first big umbrella marketing platform of the age of social and mobile connectivity.
Smart marketing is about help, not hype.
If you’re wondering how to make your company seem more exciting, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?"
"If you haven't bought Jay Baer's book "Youtility," stop what you're doing and do that. I swear, this is 2014's big thing."
~ Chris Brogan, Owner Magazine
The difference between helping and selling is just two letters.
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