Lynda - Creative Insights: Ayah Bdeir and littleBits
English | May 02, 2014 | .Mp4 | Audio: aac, 44100 Hz, stereo | Video: h264, yuv420p, 1280x720, 23.98 fps(r) | 515 MB
Genre: E-learning
Construction sets like LEGOs break down the building blocks of the modern city in a way kids can understand and enjoy. But how do they explore the digital world?

Ayah Bdeir applied her engineering background to these "problems of play" and came up with a new kind of toy: littleBits. littleBits make electronics, light, sound, and sensors as easy to play with as LEGOs and Lincoln Logs-combining learning, prototyping, and fun. In this Creative Insights interview, Ayah explains how she created littleBits, grew the toy into a full-fledged company, and learned to accept fame and funding on her own terms.

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