Perry Marshall – 80-20 Masterclass 2024

[BlackHatX]

Here’s What’s Included:

SESSION 1: 80/20 Racking the Shotgun & Eradication (Business units, marketing channels, employees, vendors, product lines)

• A 30-minute exercise drops 4-6% of your top-line revenue into your BANK ACCOUNT with NO increase in sales. (Take your sales, divide by 20 and deposit that amount in your checking account. Will it make a difference in your life?)
• How to graciously “fire” money-sucking, time-sucking clients and customers so that not only do they not give you a 1-star Google review, they thank you for setting them free
• How to locate invisible “black holes” that suck your time, energy and money, don’t produce profit – how to cut fat and not touch a millimeter of muscle
• You ARE (already) taping dollar bills to 10% of everything you sell – so, by re-orienting the way you evaluate your clients, products and services, you can make more and do less (In fact, if I fail to prove this to you in the course, you can ask for your money back and get a cheerful refund)
• The counter-intuitive subtraction strategy for product and service planning that sharpens your Unique Selling Proposition while simultaneously cutting your hard costs by 20%
• Not only does 20% of what most companies sell lose them money… sometimes it’s as much as HALF. In other words… it’s possible that as much as HALF of what you do and sell – HALF of what your biggest client does and sells – is not only necessary but propels them backwards
• How to eliminate waste everywhere, without becoming “the dreaded hatchet man”
• How to send the ONE calculated signal that most ignore, but a few respond to
• The ONE thing that is more important than all the sales methods, copywriting techniques, and negotiation tactics in the world
• How to identify, in advance, the entrepreneur’s worst nightmare: THE DESERT MIRAGE: The “juicy” “attractive” “sexy” prospect – or client – or market – that doesn’t have the money. Or doesn’t care…. the person who won’t be persuaded by anything… and filter them out so you don’t die of thirst!
• The one thing you must do before you bet your time or money on any sales or business project…The sordid, embarrassing story of what happened when I was afraid to do this

Sales Page:

https://www.perrymarshall.com/masterclass/

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