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    1. #1
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      nfre Nicole Crowell – Creative Strategy Master Course



      It's 2024. We all (hopefully) know that the biggest lever in the ad account isn't structurally hacking the campaigns or crafted 1% lookalike audiences....

      It's the creative process.

      Meta was quite literally quoted in their last conference saying "56% of all auction outcomes can be attributed to creative" -Meta

      Ad Creatives is the new way to target customers. We need to connect with prospects on a EMOTIONAL level.

      We cannot build desire. But we CAN lean into the desires our audience already has using our ad creatives.

      It's simple: better ad creatives = better targeting, better return on adspend, more revenue, & happier customers 🚀🚀🚀

      Designed for fellow creative strategists, media buyers, and other marketing roles.

      In this course I'll being going DEEP into the following:
      ✅ Creative Strategy 101
      ✅ Foundational Learning & Resources
      ✅ Roles & Responsibilities
      ✅ Master Creative Strategist Tool Kit
      ✅ The 9 Pillars of Creative Strategy (the bulk of this course)

      I cover each of these sections IN DEPTH:
      1. Alignment
      2. Research
      3. Avatar Development
      4. Ideation

      5. Briefs, Script Writing & Strategy
      6. Content Production
      7. Launch & Creative Testing (Media Buying)
      8. Creative Reporting, Creative Analysis & Ad Iterations
      9. Organization & Practical Creative Operations



      Sales Page:
      Code:
      https://nicolecrowell.gumroad.com/l/mastercourse



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    Cheers!

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