Having just anybody visit your site is not enough. In order for your business to be successful, you must attract site viewers who are interested in the product or service that you are promoting or selling. In other words, your visitors must be targeted prospects.
Keyword research is fundamentally important to the process of driving targeted visitors to your website. They say that the success of your business ventures online is predicated on how successful you are in your keyword research efforts.
Some more advanced keyword research resources listed later in this book that will cost you money. However, given the importance of good keyword research to the overall success of your business, any money that you spend on the best tools is always going to represent money well spent.
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