oday social media platforms have invaded and taken over public consciousness. It has become a big part of day to day routines and an indispensable communication tool for people to connect and stay in touch.
Businesses today are judged based on their Facebook or LinkedIn profiles. Social media has managed to steal the thunder away from traditional marketing methods, modern marketing strategies today have a mix of social media tactics for business goals.
Competitive businesses have taken the aggressive path and actively pursued the “Social 5 Pack”, made up of: Facebook, Twitter, Google+, LinkedIn and YouTube. Given the power of social media, it is very important for businesses to have successful social engagement.
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