SEO is both a science and an art. It is a science in that we have a myriad of tools available to us data from a variety of sources, and the ability to run experiments to determine the effectiveness of our SEO efforts. One difficulty is looking at SEO as a science is that the experiments are not necessarily repeatable. Our results are dependent on a variety of external factors including the search engine companies as well as the huge number of competing websites.

Seo is an art in that the best SEO efforts incorporate very particular elements specifically for the search engines while at the same time appear aimed attractive and completely normal to the humans visiting your website.

The ultimate goal of SEO is not just to have your website appear in a particular manner on the search results. Rather, the ultimate goal of SEO is to produce a solid volume of targeted traffic to your website that will be particularly appropriate and responsive for what you have to offer.

     
 

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