Highly recommended! Whether you are a seasoned direct mail marketer or
new to the business, this book is for you. You'll learn what it takes to
succeed in direct mail including:
# The Ten Commandments of Direct Mail
# How to Choose The Right Customers
# How to Select Hot Products
# Understanding the Sales Letter
# Getting in the Mood To Write A Sales Letter
# How to Create Powerful Headlines
# How to Phrase Your Greetings
# How to Write Dynamic Body Copy
# Using Words That Sell
# Order Form Secrets
# Getting the Envelope Opened
# Creating Layouts for Maximum Sales
# Printing The Package
# Profitable Mailing Strategies
# Getting the Post Office to Work in Your Favor
# Maximizing Profits With Back End Offers
http://www38.zippyshare.com/v/46796139/file.html
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