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    1. #1
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      Thumbs up Advanced Direct Response Editor Training



      WHAT YOU GET?

      MODULE 1

      COURSE OVERVIEW 📚
      Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.


      MODULE 2

      DIRECT RESPONSE 101 🎯
      2.1 – What is Direct Response?
      2.2 – Why is Direct Response Important
      2.3 – Branded Advertising vs. Direct Response


      MODULE 3

      PRE-REQS TO VIDEO EDITING
      3.1 – What you need to get started
      3.2 – Responsibilities as a Video Editor
      3.3 – 5 Levels of a Performance Creative
      3.4 – 5 Stages of Performance Ad Creative


      MODULE 4

      MASTERING MENTAL & CREATIVE STATES 🧠
      4.1 – 3 States to Develop
      4.2 – How to enter flow state
      4.3 – Where to find inspiration
      4.4 – 7 Tips to Become a Better Editor


      MODULE 5

      PRODUCT & CUSTOMER RESEARCH 🕵️
      5.1 – Product Benefit & Features
      5.2 – Customer Research
      5.3 – Customer Awareness Level
      5.4 – Customer Sophistication Level


      MODULE 6

      PERFORMANCE AD CREATIVE 🎥
      6.1 – The Truth about Performance Ads
      6.2 – Video Ad Frameworks
      6.3 – 3 Hook Types
      6.4 – 7 Video Ad Types


      MODULE 7

      ASSET MANAGEMENT 🗄️
      7.1 – How to Organize Your Media Assets
      7.2 – How to Create a Digital Asset Manager
      7.3 – How to Use Drive Stream


      MODULE 8

      EDITING VIDEO ADS THAT SELL 💰
      8.1 – Video Ad Editing Process (11 Steps)
      8.2
      – How to Create Modular Clips
      8.3 – Assembling Your Timeline
      8.4 – Adding Titles, Effects, Colors & Overlays
      8.5 – Editing Voice Overs
      8.6 – Exporting Hook Variations


      Sales Page:
      Code:
      https://archive.is/Vy3HW



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  • #2
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