Alex Cattoni – The Storm 2023

[BlackHatX]

What You Get:

Story Trinity
The 3 Types of Stories That Sell

Discover the foundational storytelling techniques that shape today’s most memorable marketing campaigns. In Level 1, you’ll learn how to tell aligned, relevant and valuable stories with The Story Trinity – our 3-step method for amplifying empathy, creating loyalty and connecting with your customers in a way that A.I. could never replicate. Then you’ll discover the 5x5x5 Multiplier Strategy that we use at the Copy Posse to automate and systemize storytelling. With this process, you’ll create your very own Story Inventory so you NEVER run out of powerful and persuasive content ideas ever again.
Trust Campaigns
Proven Content Marketing & List-Building Formulas

Buyer behavior has changed massively over the past decade. With overwhelming options available and a cacophony of content around every corner, customers today need more time and more trust before they can commit. In Level 2, you’ll learn the omni-channel marketing strategies and list-building formulas we follow to easily publish thousands of content touchpoints a year, create desire that inspires action and build our email list on auto-pilot. You’ll walk away from this session with a proven and repeatable action plan for establishing unshakeable long-term trust with your community.
Offer Blueprint
How To Create, Template & Automate Sales

Whether you’re planning your first launch or expanding your current offerings, my 7-Step Offer Creation Blueprint will help you ideate, create and launch your next product from start to finish. In Level 3, you’ll learn the 4 “funnel perspectives” that are essential to positioning your offer, plus the key conversion triggers and persuasion principles that will make it absolutely irresistible to your dream customer. Then I’ll share how we initiate, template and automate revenue with my 3-Phase Promotion Plan and give you the exact checklists and frameworks we use to streamline our marketing efforts.
Roadmap Design
The 6-Step Pathway To More Profit

Designing your business roadmap is just as much about your customers’ growth as it is about yours. When you help your customers solve bigger challenges, inspire them to say yes to new opportunities and intentionally guide them every step of the way, they’ll stay in your orbit for years. At the Copy Posse, 80% of our revenue comes from existing customers, which means lower costs and greater impact. In Level 4, you’ll discover how we strategically design future product pathways to elevate customer lifetime value, create transformational brand experiences and massively increase profits.
Marketing Playbook
The 3 C’s of Persuasive Messaging

The secret to automatic sales is to strategically reverse-engineer commitment in your marketing. In Level 5, you’ll discover my core marketing philosophy and the foundational concepts you MUST identify before selling anything. With my 3-Step Marketing Playbook, I’ll show you how to prime your audience to buy, design a compelling campaign, and craft captivating messaging for any medium. With 16 powerful hooks to grab and keep attention, 23 psychological triggers to become instantly more persuasive and my 5-step framework to overcome any objection, you’ll leave this session with everything you need to take the world by STORM.

• 8 Step-by-Step Video Trainings with Alex Cattoni
• 21 Step-By-Step Marketing Blueprints & Formulas
• 14 Fully Customizable Templates & Marketing Checklists

Every Single Tool I Used To Build A Multiple 7-Figure Brand In 3 Years – Is Now YOURS

3 Posse-Proven Tools For Communicating With Empathy

Storytelling is the most powerful strategy in marketing — and has been for thousands of years. Stories help your customers retain information, bypass skepticism, and genuinely feel seen and understood. Discover 8 Story Formulas that you can use in all your campaigns to create connection and inspire action. Use the Story Inventory Template to easily create and track hundreds of content ideas in a flash and use our Brand Values Inspo File to become a more persuasive storyteller, communicate with empathy and share messages that deeply resonate with your audience.
7 Posse-Proven Tools For Building Awareness & Authority

The secret to building brand awareness is to be as visible as possible – in as many places as possible. At the Copy Posse, we have our content creation so dialed in that we publish 2,704 touchpoints every single year (without losing steam or sanity) – and I’ll show you exactly how we do it. Our 52x Content Checklist will walk you through our entire omni-channel marketing process. Discover how we plan and produce weekly video content with our YouTube Tracker, Checklist, and Studio Setup Guide, how we streamline social content with our Short-Form Video Tracker and Checklist and the A.I. shortcuts we use to streamline content production. This is everything you need to start creating awareness and authority fast.
4 Posse-Proven Tools For Creating Desire & Trust

You’ve heard me say it before – email is the single most profitable marketing medium, but the old school “buy, die or unsubscribe” mentality is costing you major money. Today, more customers are taking longer to buy, with 56% of Copy Posse customers buying after 60 days. So how can you personalize your email marketing efforts for long-term profit? Discover how to build desire with the 4 Desire Frameworks, grow your list on autopilot with our Landing Page Formula, and create instant trust with our A.I.M. Welcome Formula. You’ll also get my Webinar Formula, a step-by-step framework for scripting an engaging online training that turns strangers into serious fans.
6 Posse-Proven Tools For Igniting Sales

We’ve distilled the dreaded “launch mode” into a streamlined process to help you take your product from “dream” to “done” as quickly as possible. With the Launch Blueprint, you’ll discover 4 frameworks we use to attract new customers and ignite sales. The Launch Checklist will make sure you don’t skip a single step, and the Launch Asset Index will help you keep track of all your marketing assets, making it easier to manage and execute your campaigns. The Launch Swipe File will give you a proven launch to replicate in your own business and for the (inevitable) moments when things don’t go to plan, the Launch Audit Checklist will help you document key lessons, mishaps and takeaways and optimize your next launch. You’ll also get our Testimonial Blueprint so you can collect powerful social proof from your customers to boost future conversions.
6 Posse-Proven Tools For Increasing Sales

The best thing about launching a new offer? You now have a product on the shelf that you can promote on repeat – multiple times a year – to massively boost sales. Get our Promotion Blueprint to discover the 4 promotion templates we use regularly at the Copy Posse to monetize our email list. With the Promotion Swipe File, you’ll see our most profitable annual promotion in action. The Promotion Calendar Template will help you plan and schedule your next offer and the Promotion Checklist will guide you through every single to-do and task to help you stay organized with minimal effort.
6 Posse-Proven Tools For Automating Sales

Every entrepreneur’s dream? Turning your business into an evergreen machine and making money while you sleep. With our Evergreen Blueprint, you’ll get 4 high-converting automated campaigns that you can implement in your business immediately, along with a Posse Swipe File for each: a Welcome Offer to entice new leads to make their first purchase, an Exclusive Offer to inspire fast action, an Ascension Offer to reward progress, and a Cart Offer to increase conversions after-the-fact. You’ll also get our Evergreen Checklist to make the whole evergreening process a breeze, including tool recommendations and messaging tips.
5 Posse-Proven Tools For Crafting Compelling Campaigns

Become infinitely more persuasive with the Copy Posse’s ultimate copywriting toolkit, including my million-dollar Sales Page Formula, a step-by-step framework I follow for every single sales page I write. Discover 23 Psychological Triggers for boosting believability, curiosity and commitment and 16 HOT Hook Ideas for writing insanely powerful headlines. Once you’ve got your messaging dialed in, it’s time to make your marketing master plan. Use our Campaign Overview Template to set goals, track metrics and outline your next campaign, then use our Campaign Playbook to put your plan into action across all audience segments and mediums. This is everything you need to create marketing that makes an impact.

Sales Page:

https://copyposse.com/storm-waitlist/

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