A lifelong student of humanity, Roy H. Williams has spent a quarter-century
asking, "What makes people do the things they do?" And he's been using the
things he's learned to stimulate miraculous growth for his small business clients
for more than 25 years.

His books and Monday Morning Memos are a constant source of fascination and
entertainment for his students and friends around the globe. His first
book, The Wizard of Ads, was voted Business Book of the Year in 1998.
His second book, Secret Formulas of the Wizard of Ads, was named the
Wall Street Journal's number one Business Book in America in 1999 and
became a New York Times bestseller. The third book in the trilogy,
Magical Worlds of the Wizard of Ads reached bestseller status again in
late 2001. His fascinating fourth book, Accidental Magic, is a tightly
condensed anthology of writing tips and insights, mixed with artistic
examples provided by 106 of his amazing protégés. The Wizard's first
fiction book, Destinae is a powerful allegory aimed directly at the
heart of the reader.

With forty branch offices in the US, Canada, and Australia, Wizard of Ads, Inc. is
now serving the advertising and marketing needs of business owners around the
globe. Our fees are tied to your growth. The only way for us to make more money
is to increase the size of your business.

Known to his readers simply as "the Wizard," the elusive Roy H. Williams teaches creative
thinking, writing, and persuasion to journalists, educators, ministers, and businesspeople
around the world. He has written six books, two of which have become national bestsellers.

He lives in the middle of nowhere, Texas, with his wife Pennie, the Princess of the World.



"An enlightening thought provoking approach to advertising is found
between the covers of this spell-book. It's creative and insightful
throughout, and reaches beyond the "hard numbers" that often seem to
dominate media buying, advertising and marketing campaigns, and news
headlines. Roy pushes aside statistics and realizes that there are
people just like you and me behind the numbers.

An advertising campaign is a link in a chain, only one part of the sales process.
This book focuses both on creating a successful advertising campaign,
as well as the other links in the chain including the creation of a
pleasurable shopping experience that delivers the goods or services
advertised. The Wizard presents lots of anecdotal tales and advice
that relate to people and real world experiences. Chances are you will
be able to personally relate to many of those contained within the
book.

Some attention is given to advertising strategies in print,
radio and television, and in what context and for what purpose they
should be used. Much of "The Wizard of Ads" is a collection of feel
good stories, however within each, is advice and insight into the world
of sales, advertising, and people. As the author states, the reader
will either love or hate the book. Ten steps to successful selling or
advertising this is not, chock full of common sense approaches to
reaching out and connecting with people who may become your customers it
is."

"I read this book over ten years ago and it changed the way I thought of
marketing and advertising, but also how I thought about life. Since then
I have re-read it many times, and recently purchased the Kindle version
to re-read it again. Roy Williams has a light way of explaining complex
issues. Over and over it becomes clear that what we are trained to
think about effective advertising is simply a waste of money for most
people and businesses. Being able to think outside of the box I was able
to increase sales 300% shortly after 9/11 when our competitors were
going out of business. I am not saying this book will magically change
your income or business, but if you read it with an open mind and wipe
the slate of what you THINK you know, you can't help but benefit from
it."

     
 

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