So you’ve got a product, service, e-commerce site, landing page, information product, or blog…now you just need viewers, users and customers!
Customer acquisition is one of the biggest challenges of building a business of any kind. It’s become easier to build a product, but it’s as hard as ever to acquire customers.
You might have the best product ever, but if no one knows about it, no one can use it, and you won't be able to build a business.
The first step of acquiring customers is generating traffic. Traffic is the first step in the process of converting the billions of Internet users into paying customers.
This course is all about how to drive traffic to your site using content marketing!

THE CURRENT STATE OF MARKETING
There are a few emerging technology trends happening right now that make it an amazing time to be a marketer. These trends present both opportunities and challenges.

There are now billions of people using the Internet. And it’s no longer for just the young and rich. It’s used in emerging markets and by old people too!

Not only are people using the Internet, they’re finally starting to get comfortable with buying stuff online. E-commerce penetration of total retail sales in the U.S. was only around eight percent in 2012. There’s still a ton of opportunity for growth!

     
 

https://www.udemy.com/content-marketing/?couponCode=facebook