Assorted Marketing and Advertising Books

**BlackHatX** · Views: 1318 | 02-22-2014

Assorted Marketing and Advertising Books
English | PDF, EPUB | 73 MB

These are some more of my marketing and advertising books to go along with my David Ogilvy upload. Besides the main books listed here, I also have a folder of information on guerilla marketing and one with a collection of long-lost marketing secrets.

Descriptions:

Al Ries & Jack Trout-- Marketing Warfare.epub:
Marketing is war. The companies have to fight for customers and against each other. Thus the rules of military combat are fully applicable, Ries and Trout insist. That is why they use the ideas of the best military strategist ever known - Karl von Clausewitz - to show how to win a marketing war. And it seems pretty simple. However, only at first glance.
The authors give to a business strategist a set of tools to assess the position and the situation on the ground (which is minds of the actual and prospect clients) in accordance with two basic military principles:
the principle of force: more money and human resources always come over less money and human resources the superiority of the defense: defensive strategy demands less money and resources to win the marketing combat. (from Dealoz).

Al Ries & Jack Trout-- The 22 Immutable Laws of Marketing.pdf:
As Al Ries and Jack Trout note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk. (Goodreads)

Claude Hopkins-- Scientific Advertising.pdf:
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. (Goodreads)

Matt Haig-- Brand Failures.pdf:
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com). (Goodreads)

Monique Reece-- Real-Time Marketing for Business Growth.pdf:
Your Hands-On Guide for Creating Continuous, Profitable Growth Use the proven, six-step Marketing Process to:
Create a marketing plan with execution built in to the process. Accurately predict the ROI of marketing and sales to improve results. Integrate marketing best practices with new social media breakthroughs. Improve customer experience and customer lifetime value. Refine your brand and positioning to create a competitive advantage. Update strategy in real time to respond to changing market conditions. Create a culture that thrives on accountability, execution, and winning. (Goodreads)

Robert Updegraff-- Obvious Adams.pdf:
Obvious Adams: The Story of a Successful Business Man, originally published in the Saturday Evening Post in 1916, is a classic story of a businessman in the field of advertising and his journey to business success. It is a story which has led individuals with business ideas to garner great success in the world of business and in their professions. This Robert Updegraff classic is often used in business schools and by individuals studying entrepreneurship, advertising, and business. (Goodreads)

Vance Packard-- The Hidden Persuaders.pdf:
Originally published in 1957, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising. (Goodreads)

Winston Fletcher-- Advertising - A Very Short Introduction.pdf:
John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very ShortIntroduction, Winston Fletcher, a seasoned advertising veteran with extensive inside knowledge, offers an illuminating look at this billion-dollar business, dispelling some of the myths and misunderstandings surrounding the industry. Fletcher offers a short history of advertising and explains how the industry works and how each of the parties--the advertisers, the media, and the agencies--contribute to the process. He also looks at the financial side of advertising and asks how today's Wanamakers know if they have been successful, or whether their money has in fact been wasted. The book concludes with a discussion of controversial and unacceptable areas of advertising, such as advertising aimed at children and the promotion of products such as cigarettes and alcohol. (Goodreads)

Other books in this upload:
Alexander Hiam-- Marketing for Dummies.pdf
Eugene Schwartz-- Breakthrough Advertising.pdf
Jon Steel-- Truth, Lies, and Advertising.pdf
Joseph Sugarman-- Advertising Secrets of the Written Word.pdf
Seth Godin-- All Marketers are Liars.epub
Walter Dill Scott-- Psychology of Advertising.pdf

Guerrilla marketing:
Jay Conrad Levinson-- Guerrilla Marketing Ebook.pdf
Jay Conrad Levinson-- Guerrilla Marketing Explained.pdf
Jay Conrad Levinson-- The Best of Guerrilla Marketing.epub
Margolis & Garrigan-- Guerrilla Marketing for Dummies.pdf

Long-Lost Marketing Secrets:
41 Great Ads and What Made Them Great.pdf
72 Master Letters and What Made Them Pay.pdf
82 Ad Writing Rules.pdf
Masters of Copy Writing.pdf
Tested Sentences That Sell.pdf