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    1. #1
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      BlackHatX's Avatar
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      Thumbs up Kim Krause Schwalm – Supplement Copy Boot Camp



      Workshop #1 — State of the Supplement Market and Why It’s Different



      • Supplement market overview: top-selling products, how to spot a “hot” nutrient, who the target market is, top sales channels/formats to use (online AND direct mail), biggest players
      • Supplement copy compliance: FDA/FTC—overall guidelines and tricks for getting around them
      • Research overview: best studies and where to find them, competitor research, collecting swipes, using AI tools
        … And more!



      Workshop #2 — Giving your Supplement Promo the Huge Edge it Needs



      • Stage of market sophistication and why unique mechanism/proof are essential for supplements
      • Differentiating your supplement in a sea of competitors
      • How to maximize your doctor/”guru” and boost sales even without one
      • How to structure your promo to keep your prospect reading or watching—and avoid common mistakes that lose supplement buyers
        … And more!



      Workshop #3 — How to Beat Supplement Controls and Launch New Products



      • Secrets to beating an existing control: how to analyze and find its weaknesses, where to look to gain an edge, leaving no stone unturned
      • Deciding on the “big idea”: best angles to use/test, how to weave it throughout your promo
      • Crafting compelling headlines and leads for promos (sales pages, VSL, direct mail)
      • Driving traffic to your supplement sales page or VSL with the right email or “lift”
        … And more!



      Workshop #4 — Making It Impossible for Your Prospect NOT to Buy



      • Closing the sale with copy – what you MUST do with supplement copy closes
      • Structuring your offer – best types that work and how to choose
      • Creating upsells and cross-sells – online, phone, email follow-up, in the box
      • Getting reorders: the crucial lever that makes all your promos more profitable
        … And more!



      Workshop #5 — Supplement Client Secrets – Best Tactics for Freelancers Now



      • Finding clients
      • What to charge
      • Negotiating royalties
      • Steering clear of bad clients
      • The all-important, cover-your-butt contract must-haves
      • What supplement clients are looking for
        … And more!




      Sales Page:
      Code:
      https://www.alistcopysuccess.com/supplement-copywriting-coaching-spring


      Last edited by BlackHatX; 05-24-2023 at 06:09 PM.

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  • #2
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    Default Re: Kim Krause Schwalm – Supplement Copy Boot Camp

    Thanks

  • #3
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    Default Re: Kim Krause Schwalm – Supplement Copy Boot Camp

    In

  • #4
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    Default Re: Kim Krause Schwalm – Supplement Copy Boot Camp

    In

  • #5
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    Default Re: Kim Krause Schwalm – Supplement Copy Boot Camp

    IN

  • #6
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    Default Re: Kim Krause Schwalm – Supplement Copy Boot Camp

    IN

  • #7
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    Default Re: Kim Krause Schwalm – Supplement Copy Boot Camp

    TY!
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  • #8
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    Default Re: Kim Krause Schwalm – Supplement Copy Boot Camp

    nnice share

  • #9
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    Default Re: Kim Krause Schwalm – Supplement Copy Boot Camp

    Thanks

  • #10
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    Default Re: Kim Krause Schwalm – Supplement Copy Boot Camp

    thanks

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