PumpKiN Plan simple strategy to grow

**BlackHatX** · Views: 1058 | 02-18-2014

Each year Americans start one million new businesses, nearly 80
percent of which fail within the first five years. Under such pressure
to stay alive—let alone grow—it’s easy for entrepreneurs to get caught
up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves
them exhausted, frustrated, and unable to get ahead no matter how hard
they try.

This is the exact situation Mike
Michalowicz found himself in when he was trying to grow his first
company. Although it was making steady money, there was never very much
left over and he was chasing customers left and right, putting in
twenty-eight-hour days, eight days a week. The punishing grind never let
up. His company was alive but stunted, and he was barely breathing.
That’s when he discovered an unlikely source of inspiration—pumpkin
farmers.

After reading an article about a local
farmer who had dedicated his life to growing giant pump*kins,
Michalowicz realized the same process could apply to growing a business.
He tested the Pumpkin Plan on his own company and transformed it into a
remarkable, multimillion-dollar industry leader. First he did it for
himself. Then for others. And now you. So what is the Pumpkin Plan?

Plant
the right seeds: Don’t waste time doing a bunch of different
things just to please your customers. Instead, identify the thing
you do better than anyone else and focus all of your attention,
money, and time on figuring out how to grow your company doing it.
Weed
out the losers: In a pumpkin patch small, rotten pumpkins stunt
the growth of the robust, healthy ones. The same is true of
customers. Figure out which customers add the most value and
provide the best opportunities for sustained growth. Then ditch the
worst of the worst.
Nurture the winners: Once you
figure out who your best customers are, blow their minds with care.
Discover their unfulfilled needs, innovate to make their wishes come
true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan
guides you through unconven*tional strategies to help you build a truly
profitable blue-ribbon company that is the best in its field